Popular Japanese candy brand Hi-Chew is celebrating the big five oh! Owned by Japanese company Morinaga & Company, Hi-Chew was first released in 1975. To celebrate the momentous occasion, Hi-Chew is releasing and selling five limited edition products. The products include a printed patch, and a purse inspired by the iconic packaging.

The collection is available now for purchase exclusively through Hi-Chew’s US TikTok shop. However, the collection is only available while supplies last. Go take a look now!

If you are looking for the original press release, click here.