According to a press release dating to September 8th, 2025, Tootsie Roll Industries unveiled a new look to its classic commercial campaign “How Many Licks”. Animated by the animation house Calabash, this revitalized campaign will run from 9/8/2025 to Halloween this year.

At present, it is not entirely clear who provides the new voices for the revamped commercial, but the dialogue remains the same, and there are only minor tweaks to the visuals. According to the COO of Tootsie Roll Industries, Henry Mills, this was an intentional move in order to honor the rich history of the company and to play into the current cultural emphasis on nostalgia.